Is it all About the

Icing on the Cake?

This is not an article about food or cooking. The title is more of a diversion to get your attention and provide the basis for a great analogy. Do you know what icing on the cake represents? It's that little something extra (colour, texture) that makes the cake more appealing – that certain something that will help sway your pick.

This is not an article about food or cooking. The title is more of a diversion to get your attention and provide the basis for a great analogy. Do you know what icing on the cake represents? It’s that little something extra (colour, texture) that makes the cake more appealing – that certain something that will help sway your pick. 

Despite its appeal, would you like to get the icing only? Probably not! It’s not what makes it nutritious or delicious. A proper balance is essential, even if you have a sweet tooth. Beyond appearances, it’s what’s underneath that’s important. The same applies to your business. First a sound foundation is necessary to start. For example, we can be impressed by how a farm looks: the size of its buildings, the colour of the sheet metal, the layout or the number of new tractors. But all this has no influence on efficiency or financial health. Not that I want to suggest that an attractive or large farm can’t be efficient. Far from it! But the important thing is not to be impressed by superficiality.

Allow me to make a parallel with autumn milk. You know, these two additional months of production in the fall that represent that little something extra that can be very interesting. However, are you able to achieve each year’s permitted dairy output according to your quota? Are you taking advantage of the margins you’ve been given? Efficiency should be given equal if not greater importance than looks, at least for facets that have an economic incidence on your business: yield in the fields, harvest quality, dairy and fodder production cost, milk production per cow, age and weight of cow-heifers at calving, milk fat and protein content as well as milk quality.

In our field of work, which is to provide products and services related to animal nutrition, the notion of ‘icing’ is essentially the same. The fundamental components must remain sound. In fact, La Coop’s presence can be seen and felt all over the province of Quebec and eastern Ontario. We don’t just focus on areas where there are more farms; our business is not limited to marketing only the most profitable products and volume is not necessarily always a priority. La Coop network offers a wide range of complete animal nutrition with protein and mineral supplements that can be adapted to your specific needs, regardless of business size or trade. Beyond the flash and beyond product and service offerings based exclusively on one fact, our expert-consultants are there to help you in all aspects of your business and help you maximize your income potential. By focusing on teamwork, La Coop network created a force to be reckoned with and one that your business can count on in the long term. The diverse services offered by our crop and animal production departments and the grain trade represent a complementarity of assets.

All in all, you shouldn’t be content with just the icing on the cake in terms of your business or cooperative. The same approach should apply when choosing a supplier and a business partner.

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