On recolte, ce qu'on aime

Behind our harvests are passionate producers

Every day, you benefit from the efforts of producers, on your plate and elsewhere.

Producers’ stories

Mario Hamelin
Farm M.J. Hamelin

Producers’ stories

Interested in learning more about what producers are doing to feed the world better, each and every day? Let them tell you themselves.

La Fruitière Laliberté

Maude and David

David and Maude produce asparagus, strawberries, raspberries, blueberries, corn, apples and pumpkins. “Here, it’s 100% pick-your-own.”Since they are in direct contact with the consumer, they are extremely aware of the importance of offering quality products. Not bad for producers under the age of 25.

Learn more about succession

Succession stories

  • Although elsewhere this is not exactly the case any longer, most Quebec farms are still family-owned. So the pride and attention given to every harvest are of vital importance. By 2025, one in four producers will be over the age of 65, so it is important to encourage young people to take an interest in working on the land.

  • The new generation of farmers brings new ideas, as well as a new understanding of the environment and the economy. Often, the new generation of producers has privileged access to the experience and expertise of their predecessors. Add that to cutting-edge training as well as energy and a drive for sustainable operations, and you get a winning formula for tomorrow’s agriculture.

    27,000 hectares of agricultural land passed through the hands of 15 investment companies in Quebec between 2010 and 2015. That’s why it’s important to support the next generation in their desire to take over local agriculture.

Do you know La Coop Fédérée?

It’s the agility, talent and passion of a local family, with the power of an entire network.

Founded in 1922, La Coop fédérée is the largest agri-food company in Quebec, the only Canada-wide agricultural cooperative, and the world’s 24th-largest agri-food cooperative. It represents more than 120,000 members, agricultural producers, and consumers grouped into nearly 70 cooperatives across several Canadian provinces.

It employs 13,150 individuals and its revenue totals $6.3 billion. Including its affiliated cooperatives, La Coop fédérée has nearly 18,000 employees and a consolidated revenue of $9.2 billion.

Its activities are divided into three divisions: Olymel L.P. (under the Olymel, Flamingo, and Lafleur banners), the Agri-business division (under the La Coop, Elite, Agrocentre, Agrico, and Agromart banners), and BMR Group Inc. (under the BMR, Unimat, Agrizone, and Potvin & Bouchard banners).

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